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Business-to-business (B2B) marketing may undergo a radical shift in 2023 as a result of new trends and technical developments. Marketers need to be aware of the trends to look out for if they want to stay on top of the game.
Consider turning your attention to inbound strategies like influencer marketing while paid advertising is waning. 86% of B2B marketers successfully use influencers, according to TopRank Marketing.
01 B2B influencer marketing will be the main topic of discussion
With 38% of B2B organizations investigating it as a new lead-generation tactic, B2B influencer marketing is catching up to the marketplace. Influencer marketing will become a major focus for Business-to-Business marketers as a result of industry leaders and experts sharing their professional journeys on LinkedIn, podcasts, and other platforms.
B2B organizations should engage subject matter experts and opinion leaders to make genuine recommendations about their product or service if they want to use influencer power. Getting a respectable boost from respected personalities in the sector can be accomplished in this way.
02 Businesses could focus more on procedures that bring in income
Understanding the main technologies that will ensure that communications reach their target customers can help a firm reach its full potential. While Business-to-Business teams are expected to take measures to develop an integrated ecosystem inside their sales, service marketing, and CMS platforms, 2023 could be the biggest year of digital marketing operations and revenue operations.
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In order to fully benefit from Revenue Operations (RevOps), marketing teams will need to rethink the organizational structure, reorganize their organizational chart, and create procedures that make use of data-driven insights. Create a culture that values frequent, small modifications to make it simpler for the team. Smaller, more frequent changes are less disruptive than a whole organization-wide revamp every few years.
03 Artificial Intelligence could become widespread
With platforms and solutions like ChatGPT, artificial intelligence (AI) is revolutionizing the digital marketing industry. Increasingly businesses are making investments in AI tools to boost output and volume. Although AI has great promise, it cannot oversee every aspect of a digital marketing function or procedure.
Despite the aforementioned drawbacks, B2B marketers should take use of the technology's fast-evolving potential. The cutting-edge trends and innovative technical developments in the future could enable us to grasp our possibilities and provide superior outcomes.
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