What Is Digital Marketing?
Digital marketing is the use of online marketing techniques to identify, create, and target an audience that will buy a product or service. Leveraging several digital channels to interact with both current and potential customers is part of this type of online marketing.
If you're wondering what channels are used in this type of marketing, the following are some examples of digital marketing:
How Big is the Digital Marketing Industry?
In 2022, the value of the worldwide digital marketing industry was close to USD 321 billion. The market is expected to grow at a CAGR of 13.1% from 2023 to 2028, reaching a value of around USD 671.86 billion.
The most recent digital marketing statistics have been collected in this article to help your business in raising the standard of its online marketing efforts.
Top Digital Marketing Statistics 2023
Let's start by going over some of the most important digital marketing statistics that will influence your overall strategy. These are key statistics that everyone in this sector should be aware of.
Now that you are more familiar with what digital marketing is, let's look at why it is crucial for expanding your company and generating income online.
01. The most used marketing tactic by content marketers is video marketing.
02. 73% of customers are willing to spend extra money with a business that provides overall online transparency.
03. Compared to emails, consumers are 35x more likely to open mobile texts.
04. Tailored customization, according to 74% of marketers, boosts consumer engagement.
05. 98% of sales representatives with 5000+ contacts on LinkedIn meet or beat quotas.
06. 77% of B2B buyers will conduct their own research before interacting with a salesperson.
07. According to 49% of B2B marketers, social media marketing is the most difficult approach to lead generation for them.
08. Advertising might raise brand recognition by 80%.
09. If a salesperson was introduced to them by a member of their professional network, 87% of B2B buyers had a positive view of them.
10. It is real! The most popular videos are those that are under 2 minutes in length.
11. 84% of Executives use contacts and data from social networks in their research and purchase decisions.
12. 45% of businesses send weekly emails to their leads.
13. Photography, according to 46% of marketers, is essential to their current marketing and storytelling efforts.
14. 20–40% of webinar attendees turn into leads.
15. Google's organic search traffic accounts for 43% of all online sales.
16. Experts warn that by not investing in content, 80% of small businesses are missing out on important marketing options.
17. In the world, there are more than 286 million active PayPal accounts.
18. When compared to pictures from other sources combined., tweets with pictures from pic.twitter.com receive 94% more retweets.
19. Each US consumer spends $1,800 on eCommerce in total each year.
20. On average, iPhone users pay more for orders than Android or Windows users.
21. Customers are 81% more likely to trust their friends and family than enterprises.
22. Product reviews are 12 times more reliable than manufacturer-written sales copies and descriptions of their products.
23. A product review is viewed by nearly 70% of online shoppers before making a purchase.
24. 70% of marketers claimed that a person, not a company, sent their best-performing emails.
25. On the base of the subject line alone, 47% of emails are either opened or discarded.
26. 86% of business professionals say email is their preferred method of business communication.
27. A 22% greater open rate is achieved by subject lines with a sense of urgency and exclusivity.
28. Between 4 pm and 8 pm is the ideal time of day to send emails.
29. A greater open rate was seen for emails from 56% of businesses with an emoji in the subject line.
30. Content development is identified as the most successful SEO strategy by 72% of online marketers.
31. Every second, Google gets more than 77,000 searches.
32. 67% of clicks go to the first 5 results displayed in search engines.
33. 90% of web pages get zero organic traffic from Google.
34. Within the past year, voice search usage has increased by 60%.
35. 50% of search queries are 4 words or more.
36. The 2-second target for website load times has been well achieved.
37. Men spend 68% more than women spend online.
38. The majority of small businesses in the US do not have websites.
39. Online live chat, according to 50% of customers, is the most practical way to get in touch with a business.
40. Initiatives for improving conversion rates improve sales by 74%.
41. The content that appears on the first page of Google results is 1,890 words long on average.
42. Only 0.78% of Google searches went to the second page and clicked on something.
43. About 22% of businesses are happy with their conversion rates.
44. Calls to Action (CTAs) that are personalized convert 42% more visitors than those that are not.
45. The most common method for improving conversion rates is A/B testing.
46. Every day, Google facilitates 3.5 billion searches. Around the world, 1.2 trillion searches are conducted each year.
47. WordPress multi-step forms may increase conversion rates by 300%.
48. Comparing inbound and outbound marketing, the cost per lead for inbound marketing is 62% lower.
49. Online product research is done by 78% of Internet users.
50. Facebook is the most common Fear of Missing Out (FOMO) contributor (72%), followed by Instagram (14%), Twitter (11%), and Pinterest (8%).
Apply Leading Digital Marketing Statistics to Your Business
To be successful, a marketing team has to have a specific set of skills. The two most in-demand talents, according to a survey, are content creation and curation (42%), and digital advertising (45%).
The technology, trends, and insights that drive the digital marketing sector are entirely dynamic and as a consequence, this sector is always evolving. Therefore, it’s crucial to stay informed of the latest digital marketing statistics. Use these mentioned Digital Marketing statistics 2023 to ramp up your business in no time.
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