12 Mobile Marketing Trends To Check-in

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Today's digital lifestyle is unimaginable without mobile phones. Mobile usage continues to dramatically rise over the coming years as network speeds and coverage gradually increase.


Over the past few years, there have been numerous cutting-edge digital marketing strategies used in the fast-shifting corporate environment. By leveraging fresh and developing trends, mobile marketing has been making a profit.


A total of 5.16 billion people around the world or 64.4% of the world's population use the internet at the beginning of 2023. According to the reports of explodingtopics, in January 2023, it was recorded 60.9% of all website traffic comes from people using mobile devices. 


Due to the simplicity of tracking internet activities, mobile platforms make data collection and analysis simple. With smartphone users, this makes it possible for businesses to create custom interactions and foster enduring loyalty.



Mobile Marketing Trends


Mobile marketing is a type of digital marketing that targets users who access information through mobile devices. There are many mobile marketing trends to watch out for, but in order to experience ever-lasting success in this field, here are 12 mobile marketing trends that you must implement for your business right away:



#1 Video Content


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Incorporating video content into your digital marketing strategy in order to promote a business, a product, a service, or a concept is known as using video marketing. Effective video marketing can improve user engagement on social media and other digital platforms.


The growth of mobile streaming provides greater potential for video marketing for businesses. In 2023, a video marketing strategy for your company will not only be beneficial but also a necessity. Videos are more appealing and well-liked than other types of media. Companies can use advertisements to target audiences over a range of age groups.


For video creation, all you need is a smartphone and compelling content to connect with your audience. High-end equipment isn't really required. This can be used by businesses to promote brand visibility and brand awareness.


Over the recent two years, the streaming platform TikTok has witnessed significant growth in popularity. Due to outstanding AI techniques, TikTok's user engagement success keeps growing each and every day. Advertising on TikTok has already proven to be profitable for many brands. With exciting AI capabilities and transition effects, there is practically no limitation to the creative potential for advertisements.


You may like to read: How To Become Successful By Using YouTube For Marketing



#2 M-Commerce to Maximize your Digital Marketing Efforts


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Mobile commerce or m-commerce is the mobile-optimized adaptation of e-commerce. With mobile commerce, through strategically timed push notifications and integration within social media platforms, marketers now have a direct line to end.


M-commerce marketing has substantially lower costs than conventional or web-based campaigns. Global digital shopping is being transformed by mobile commerce, which will become the new norm for all industries as more brands use blockchain technology and digital wallets.



#3 Voice Search


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Voice search eliminates a layer of effort required, allowing users to leverage technology to find answers to questions or simply search for information. The use of voice search also skyrocketed during the pandemic.


To avoid touching objects and stay away from germs and all, users preferred voice search.

According to research studies, 71% of consumers prefer voice search over typing. With mobile devices and voice services like Microsoft Cortana and Google Assistant increasing in popularity, voice search is one way your small business can distinguish itself from the competition.


Voice search marketing is a mobile marketing trend that your company should definitely take benefit of due to gains in brand recognition, revenue, and online engagement. According to all available evidence, voice search will have a huge influence on mobile marketing in the future. According to statistics, by 2025, the market for smart speakers would generate $35.5 billion worldwide.  Key voice search statistics show how voice search optimization is becoming more and more important to marketing strategies. 


The way that people look for information online is evolving, and this will have an impact on digital marketing. Customers prefer voice search over typed queries due to its hand-free convenience, usability, and speedy display of search results. The likelihood that customers may discover your website or content marketing material using voice search is rising. So better implement that functionality in your organization ASAP.



#4 Visual Search

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Visuals play an important role in marketing campaigns. Visuals have always been an essential component of marketing strategies and campaigns, but with the evolution of smart shopping, bringing media to your mobile sites and social media feeds has never been more valuable.


Visual search is expected to strongly impact digital marketing. Mobile marketing trends will be driven by visual search.  For instance, A National Research Group research found that such users are 50% more likely to be inspired to make a purchasing choice.


The fact that Gen Z and millennial customers prefer visual search over other options is not surprising given that humans process visuals 60 thousand times quicker than written content. Smartphones can search for items based on a camera snapshot which gives it more spike in search.


Additionally, studies show that people can recall 65% of visual data for up to three days. That's great news for mobile advertisers considering how many advertising consumers swipe through each day. Your content must be optimized for visual searches just like it is for voice searches.



You may like to read: 10 Tips for Choosing Content Marketing Topics


#5 Social Media Marketing will Continue to Evolve


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Social media is also evolving. Social media marketing is an aspect of digital marketing. It includes the use of social media platforms such as Twitter, Instagram, YouTube, etc. for the marketing of your products, services, or brand.


With more than 4.26 billion users across the globe, social media platforms are indeed exceptionally important platforms for digital marketing campaigns. By 2027, it is predicted that this number would exceed 6 billion, giving social media solid long-term sustainability as a pillar of all digital marketing efforts.


For brands to stay in the public eye of their audience and retain high levels of engagement, the landscape will need to evolve. The trend toward micro-influencers will persist in terms of social media influencers. Influencers that have a narrow emphasis on a certain topic will continue to rise in popularity.



#6 The 5G Technology will Open New Doors in Digital Marketing 


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5G provides consumers with high-speed downloads of up to 10 gigabytes per second. which is ten times faster than 4G,   Nearly 75% of the world will have 5G networks by 2027.


Olivier Jollet, Head of Mobile at ViacomCBS and Senior Vice President at Pluto TV, says that virtual reality (VR) and augmented reality (AR) stimulated through 5G will assist to find the best possible way to present your products or services to your consumers.


The impact of 5G on digital marketing has become enormously valuable for businesses. Organizations can offer data-intensive content to their consumers without worrying about slow page loading or lagging applications. Since advertising won't impede mobile viewing anymore, it can also lead to a drop in the downloads of ad blockers.


The creative opportunities for those are involve in mobile marketing are infinite as 5G will provide the opportunity for more augmented reality (AR) and virtual reality (VR) content, real-time customer interactions, virtual assistants, etc.


If applied properly, it has the potential to completely change the way that advertising and product marketing is undertaken across the industry. Therefore it creates a wealth of brand-new possibilities.



#7 Messaging Apps for Businesses


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To meet their service demands, audiences end up choosing instant messaging. Compared to other communication platforms, it is quicker and uses much less data.


Almost 40% of people use messaging apps to communicate, and stats predict a steady increase in that rate over the next few years. Platforms like WhatsApp already provide businesses with such a standard business bundle to offer their products to clients.


Messaging apps are more responsive, engaging, and highly personalized as a mobile marketing channel. By 2027, there will be a significant rise in the number of people using global messaging, so be sure to account for it in your plans.



#8 Live Streaming


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The epidemic forced many live events to be postponed, which fueled the growth of live streaming. Leveraging the live-streaming features that are available on the majority of social media platforms is crucial when engaging with consumers.


A live stream video is a powerful digital marketing tool that can boost brand awareness, target audience reach, and profitability. Live videos provide direct communication between creators and users. It attains 27% more viewing time than on-demand material, according to the data. Brands and creators can engage with their audience by going live.


Live streams encourage such culture by showing open interaction and behind-the-scenes activities. Your marketing strategy needs to be prepared for the full-scale virtualization that now the smartphone culture is moving forward.


Making an overview, engaging your audience with games, polls, or Q&As, or revealing what happens behind the scenes are all helpful ways to create compelling live content.


  • As many lost out on live events due to the epidemic, the demand for live streaming continued to expand.
  • The live-streaming market is expected to expand into an industry worth hundreds of billions of dollars in a few years.
  • Going live is an excellent approach to engage people since it leads to more viewing time than on-demand content.


In fact, compared to other forms of promotional content, users typically decide to make more purchases after a live stream.



#9 Adoption of Chatbots and AI


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Chatbots are a form of digital marketing.  Using a chatbot to promote products and services is known as chatbot marketing. Chatbots are software programs designed to respond to messages automatically.


More advanced conversational AI and chatbots will continue to enter the market and will become more widely available to small businesses. Regardless of day or night, these tools can respond to simple inquiries from clients, even if you are occupied with other responsibilities.


ChatGPT's emergence shows that the age of AI-driven marketing is already in action. It is expected to see more small businesses making use of easily accessible tools that can help in create marketing content or engage with their clients 24/7.



#10 Native Advertising


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Native advertising is those that appear "natively," organically, and without interruption, on the website, they are displayed. The idea of native advertising is to make advertisements that blend in seamlessly with the design, platform, and page content.


Native ads imitate the style and type of content that consumers are currently interacting with. As a result, it is a less obtrusive technique to increase brand recognition and boost sales. Most people who are engaging in mobile marketing are utilizing this strategy, and by 2025, the market is expected to reach $400 billion.


Native adverts may be more expensive, but they are viewed three times as much as banner ads. Native advertising elevates digital marketing to a new level with its immersive promotional experiences.



#11 Location-Based Advertising


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Location-based mobile advertising employs different software and tools to target audiences based on location. Whether you want to convert a prospect or increase brand recognition, this kind of marketing works well.


Businesses can use location data in the following ways:


  • Geotargeting - Users’ IP addresses are analyzed as soon as a user conducts a search
  • Geofencing - Brands use GPS data to build a virtual barrier around a specific location.
  • Geo-Conquesting - Facilitates the creation of barriers around competing locations.


The tailored nature of location-based advertisements can greatly improve client interactions while using them with less your marketing budget.



#12 User-Generated Content


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Consumers are cautious of sponsored content and paid influencers as they are looking for authenticity. User-generated content can aid in the creation of more reliable marketing messages.


Brands that share user-generated content are well-liked by clients. According to 91% of consumers, if a brand's content has been liked or reshared by customers, they are more likely to share it too. Branded content is simply insufficient to attract consumers. The usage of user-generated content in marketing campaigns is expected to rise.



Digital Marketing is an Ever-Evolving Space


In the end, marketing is all about people and how your company interacts with them. And just like people, digital marketing is always evolving. When creating and implementing your digital marketing campaigns, keep in mind the most common both human and technological trends. You can be confident that your brand will get headway with your target audience by creating a campaign that makes use of the latest technologies and appeals to the cultural culture.