Due to new marketing trends, technological breakthroughs, and client and industry demands, digital marketing is always evolving. We've gathered up some of the trends that will most affect digital marketing in order to remain ahead of the curve.
These trends will enable brand marketing to adapt to changes in the future and remain in front of competitors.
#1 Artificial Intelligence (AI) for Content Creation
The most revolutionary development in modern content marketing is generative AI, with tools like the Generative Pre-trained Transformer (GPT) currently generating quality content that is human-like.
Although the necessity for human content creators won't likely go away, content automation solutions make content curation, creation, and prediction marketing a lot simpler. Generative AI is also handy for digital marketers that require a variety of content formats
#2 Automated Marketing
The ability to automate repetitive processes like project assignments, social media posting, new project requests, messaging, email marketing, task reminders, and workflow status updates makes automation solutions crucial for digital marketing efforts.
Data-driven marketing will promote signal-based marketing, which will evaluate consumer signals and aid in improving your knowledge of client needs.
Marketers will be able to automate messaging that responds to future client demands thanks to next-generation automation technologies that learn from previous customer data and anticipate their future behaviors. Considering how much work it takes to manually extract important insights from predictive analytics, this is a great improvement.
#3 Mobile-first Marketing
In the second quarter of 2022, 58.99% of all website traffic was generated by mobile devices, and that number is expected to rise to even higher levels in 2023 and beyond.
Companies must adapt their websites and digital marketing content for mobile users in order to make them more appealing and personalized for customers. This is known as "mobile-first marketing."
Companies should use targeted messaging, chatbots, relevant and exclusive content creation, SMS and in-app messaging, geo-targeting marketing, QR codes, push notifications, and e-commerce storefront optimization to effectively implement mobile-first marketing.
#4 Social Media Influencer Marketing
Influencer collaborations help brands build strong brand recognition, trust, and awareness. Edelman's research revealed that only one in three customers can trust the majority of the brands they use.
Customers will purchase a product from a business due to its good reputation, but 67% of consumers say they will quit if they don't feel a sense of trust in the brand. Influencers are people or teams that have a loyal fan base that they can convince (influence) to do a certain action.
While 37% of customers trust social media influencers over well-known brands, collaborating with influencers increases brand credibility. Adopt an influencer marketing plan to increase your brand's reputation and recognition with your target market if you want to be successful with it. This will increase sales over the long term.
#5 Video Marketing
Although it has always been a popular digital marketing tactic, advances in video marketing and production have raised its prominence.
The trends to watch in include smartphone creation, live video, virtual and augmented reality, vlogs, social media storytelling, silent videos, and search-optimized video.
An excellent video pays off since it can be distributed through other channels without having to be recreated from the beginning.
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