Pinterest is the ultimate visual platform for digital marketing and inspiration. And it's the place where lots of small businesses get broad exposure to worldwide clients. People use Pinterest not only for selling products but to build brand awareness as well. To enhance the growth of your website you have to enhance the SEO of your website or blog, However, when comes to social media marketing Pinterest plays a vital role as it draws much more traffic to websites compared to other social media platforms. Even so, just not like with any other social media platform, there is an art to succeeding on Pinterest. You don't need to study that in deep, it's way more than enough to follow these below-mentioned 10 tips to master Pinterest marketing.
01. Create evergreen content
Creating content that lasts longer is always a smart social media marketing tip to follow. It is the key to getting a continuous flow of traffic to your website. You can post content without exactly mentioning a particular year or an occasion. If you write content mentioning a particular period of time people might not show much interest in that particular pin as it sounds bit older over time. Topics belonging to food recipes and home decorations are often applicable years after their original posting. Most Pinterest users use Canva to design their pins for FREE as it offers a range of attractive customizable templates such as Pinterest pins, Presentation templates, CV templates, etc.
02. Great pins rank well on Google
Pinterest pins rank well on the Google search engine. Therefore you need to be quite focused and creative when creating your pins as visuals make a high impact on the viewers' minds. Spending a little more time creating custom Pinterest images with a great title going to be worth your effort.
03. Pin size matters
On Pinterest, graphic matters the most. The tall pin is taking up the most creative visual real estate in the Pinterest feed. Canva's Pinterest templates are at 735 pixels x 1102 pixels which perfectly suits for the Pinterest feed. Lavender Image Donut Recipe Pinterest Graphic, and Black Cosmetic Product Skincare are my favorite Pinterest templates that work well for me as images occupy the whole of the design.
04. Create a clickable title
An exciting and clear title can help people to find your content on Google and which eventually helps to grow the traffic to your website. To come up with a great clickable title, there are 3 major tips to consider. Those are,
1. Keep the title short yet descriptive enough to click.
2. Tailor the title according to your audience group.
4. Use the main keywords of your posts or product in the title.
05. Build your brand
Building a brand is not as easy as you ever think. Pinterest is the best online platform to build a great brand. This visual platform is getting much more competitive day by day as lots of businesses and blogs keep posting new and trending posts on daily basis. So to make your brand highlight among tons of currently existing brands is a bit complicated task. To achieve that, you have to keep creating and uploading trending content frequently. You can also simply hire a professional Pinterest marketer to manage your profile, create pins and take care of your brand on Pinterest. Apart from that make sure to include your brand URL, logo, and brand theme colors on each and every pin you design. This will give an identity to your posts and people become more familiar with your style. Start with a template like Modern home brosure Pinterest pin, and Modern Online Courses Pinterest templates to build your brand through Pinterest.
06. Include a short description
Writing a short description with keywords is a great way to improve SEO since it will enhance your pin’s visibility to Pinterest users. Do not write long paragraphs, keep the description short but accurate.
07. Use hashtags
Like other social media platforms such as Instagram and Facebook, hashtag works well on Pinterest too. There are Pinterest target hashtags that are trending on Pinterest. From those hashtags, you can get lots of new clicks to your pins.
08. Write alt text
Adding alt text will also enhance the SEO of your pins. Remember to write alt text without being lazy!
09. Add a call to action
Adding a call to action text will encourage the people to engage with your pins. Through a call to action text you can ask people to share your content, register for a course, download a particular app or subscribe to your blog, etc. On Canva you can find templates with a call to action text. You can use Beige Elegant Fashion Shop Pinterest Pin, Simple Rose Spring Pinterest Graphic, etc. templates for FREE to create clickable pins with a call to action text.
10. Create attractive boards
Boards help you to organize your pins in a way that makes sense to your viewers. Create boards with attractive titles according to your niche and assign created pins to a defined board. This will also help to get more followers to your profile.
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