"SEO" is the abbreviation for "search engine optimization."
You might have heard the term 'SEO' in many ways, most probably through social media such as Facebook, Instagram, Twitter, etc. If someone is reading this article and have no idea about what is this, let me give you a quick overview of 'SEO' and its importance.
In simple terms, it refers to the process of optimizing your website in order to boost its exposure when people use search engines like Google, Yahoo, Bing, etc. to search for some information or a particular product. The higher the search engine ranking of your website or blog, the higher the traffic or visitors visit your website. If you get lots of people to your website or online shop, then it directly affects amplify the website's exposure to the general public which eventually helps to improve the business or sales you made. Whether you own an online shop, a business website, or a blog, you can take it up to the top of the search engine results by optimizing it for the search engine. Think how powerful it is! Yes, it is definitely a game-changer.
If SEO is the key to enhancing traffic, why are lots of websites left behind? When you go to a search engine (let's take Google as an example) and search for something, you probably view the top results shown by Google. But only a few people view the results on the bottom of the page or results on the other pages of the Google search engine. The majority of searchers stick to the top-most results on the first page of Google. Have you ever thought about why is that? Why are the contents of other websites not coming to the top of the Google search engine results? The reason is that those are not well optimized for the search engine. Enhancing search engine ranking is the key solution to that problem. But is that easy? No, you can't get higher traffic overnight unless you are a pop star! However, there are multiple ways to enhance the traffic by improving the SEO of your website. Here, we are going to explain to you those SEO secrets and tricks that will help to boost your users' attraction to your website.
You may like to read: 08 Strategies To Promote Your Blog Or Website
There is an algorithm used by Google which is a machine algorithm to catch the content or pages with higher search engine ranking. When you search on Google, ex: 'How to increase the web traffic?', then by using this machine learning algorithm, Google search for the content with higher SEO among lots of the search results and displays only the top-most results or content.
There are various SEO types are available. Those are,
- Technical - The primary purpose of this is to guarantee that search engine crawlers can successfully crawl and index a website.
- On-Page - This refers to all of the steps you take to improve your web page's ranking in search engine results pages (SERP).
- Off-Page - Everything you do outside of your website improves your ranking and appears higher in search results. In simply, it refers to methods for promoting your website on the internet.
- Content - This is a crucial aspect of search engine optimization success. The quality of the content and how to improve it are at the core of this.
- Local - This is a type that is solely suitable for local businesses. If you want to attract customers to your local store, you need to optimize it for that.
- Mobile - Since a lot of searchers use mobile devices to perform tasks on the internet, this is a type of SEO that's customized to mobile devices.
- eCommerce - Since eCommerce is a massive business, optimizing an e-commerce website is more difficult and it is significantly more challenging.
- White Hat - All optimization approaches that follow Google's Search Engine guidelines are referred to be "search engine friendly."
- Black Hat - This is the opposite of the white-hat type because it tries to trick Google's algorithm in order to improve rankings on the SERPs. These techniques are against Google's policies and should be avoided at all costs.
- Grey Hat - This type stands somewhere between white and black hat types in terms of technique.
If you want to boost your website traffic and rank at the top of search engine results, search engine optimization is a must. This is the SEO guide you were searching for. Follow these suggestions and see how successful you can be. Best of luck!
01. Publish Quality Content
"Quality over quantity". Always quality win the game! The number one driver of your search engine results is highly informative, fresh, and quality content, and there is no alternative for quality content. Try your maximum to provide good content tailored to your target audience and make sure that those contents are worth their time. Instead of optimizing for search engines, optimize your readers.
To provide quality work in writing you must have to sharpen up your web writing skills or if you are not so good at it, it is always a smart move to get the help of someone who is better at content writing. Most importantly, use the specific keywords that are relevant to your content across the page, and repeat your keyword phrases in order to enhance the SEO.
02. Use Alt tags
Generally, people prefer high-quality photos versus blurry images. You can use photo editing software like photoshop to balance the colors of the image and make it more presentable to the user. Moreover, you can use ready-made graphic templates available on Canva to create much more appealing graphics. Remember users are way more attracted to graphical illustrations rather than plain texts! Since Canva is free to use, you can create posts, cards, Instagram stories, charts, presentations, video clips, Pinterest pins, etc. There is a vast range of options for you to choose from. Just give it a try for free. You'll love it!
If you would like to promote your brand why not try to insert your logo into those graphics? Adding your business logo to every image you post on social media platforms can give an identity to your content. This Logo Creator is one of the best creators to start with if you're looking for a good and unique logo.
08. Regularly Update Contents
This is the most efficient method for increasing organic traffic to your website. Regularly updated fresh, current contents are the best indicators of a site's relevancy, therefore make sure to keep it up to date. This allows you to go further than your website permits. Keep creating a big collection of useful, optimized content on regular basis.
09. Metadata
You can tell Google exactly what you're talking about with meta descriptions and metadata. Each page on your website has a gap between the <head> </head> tags where you can insert metadata or details about the contents. As your site evolves, it's critical that you can check and update metadata.
10. Make Your Website Mobile-Friendly
The use of mobile devices is increasing day by day. Google, of course, is aware of this and provides sites a ranking based on it. So, if your website isn't optimized for mobile devices, due to poor mobile responsiveness the search engine ranking will be reduced. It became a requirement to make a website for mobile responsive.
You can also develop a mobile application if you want to get your business to be extra popular among people. Developing a mobile app can help you improve your search engine optimization.Admittedly, this is an expensive option, but it is also a wise investment. When consumers search for keywords in your niche, they may come across your app, resulting in some SEO. If you are not a mobile app developer to develop your mobile app, then you are not alone. You can always get a helping hand from a well-experienced mobile app developer to develop a user-friendly mobile application for your business or website.
Hope these 10 SEO strategies might help you to get your website among the top of the search engine results quickly.